ILS April 2014 Recap
Posted by Luis Paredes on Thursday, May 8, 2014
Above: Tia Lyn Lingerie and Ruff Doggie Styles floggers.
“We’ve been attending for almost 10 years, but the energy at this most recent ILS was electric,” – Joe Tawil, René Rofé.
“What is that in her hands?” I asked myself looking through my camera. Adjusting the lens, the twirling blur came into focus as a tall brunette wearing a beautiful teal bralet and garter set from Tia Lyn Lingerie walked down the runway snapping two leather floggers at the crowd.
The show’s announcer asked, “is there someone in the audience ready to have fun and do it the RUFF way!?!” Within seconds, buyers swarmed towards the stage like rock fans hoping to catch Ruff Doggie Styles’ Love Knot Flogger arcing through the air.
That moment at the International Lingerie Show’s (ILS) fashion show perfectly summed up what this trade event is all about: showcasing all that’s sexy and kinky under one roof for lingerie, pleasure product and accessory buyers in a fun and engaging way.
“ILS gives us concentrated customer contact; there’s no other forum where we can interact with so many accounts in such a short time.” – Joe Tawil, René Rofé.
“We’ve been attending for almost ten years, but the energy at this most recent ILS was electric -— I think it’s probably the best show we’ve had. Foot traffic was up, and we saw a lot of new faces,” said Joe Tawil, International Intimates Inc.’s Division President of April’s show. “Maybe the most significant development is the sharp increase in international business. Our brands are gaining real traction in the European and South American markets, and we expect to see dynamic growth there.”
Above: a sign at Tia Lyn Lingerie’s booth encouraging everyone to love their curves.
Additionally, two trends stood out at this edition of ILS — an emphasis on plus sizes from more brands and a wider, more upscale selection of sexual health products.
In plus sizes, Oh La La Cheri debuted their new “Curves” collection to ILS buyers. It is the brand’s first plus size collection with sizes available up to 4X.
Curves, the brand noted, is the result of over eight years of market research and offers a selection of bras, garters, baby dolls, chemises, bustiers, and robes amongst other styles. Buyers were treated to visuals from the collection at ILS’ fashion show and at the brand’s booth.
“With our new plus size collection we continue to stay true to our brand DNA by providing a fashion forward trend with an edge in both color and style,” says Oh La La Lingerie’s Creative Director, Nicolas Attard, of Curves.
Interested in Exhibiting at ILS?
Please contact Michael Moreira at email@example.com for information.